Wee Nudge

Teach your clients about the mysteries of the web

Whitespace

Not simply 'blank space', whitespace is required to let the graphical and typographical elements exist in the desired composition. The print industry has largely contributed to the illusion that empty space is wasted space. Every square inch of room in a newspaper or magazine costs money and it can't make that money back if it's not filled.

It's a natural reaction for a client to feel that empty spaces on their websites also NEED to be filled. This is not the case on the web. The space is endless and doesn't really cost anything. Effective use of whitespace allows the user's eyes to be drawn towards the important elements of the page. Filling up every gap is a guaranteed way to dilute the effectiveness of the page. The more your website breathes, the better the experience for your user.

Useful links on Whitespace

Learn More

The Fold View Topic →

A concept derived from newspapers, which refers to the invisible line on a web page where the user must start scrolling to see the rest of the page's content.

Wireframes View Topic →

Think of these as blueprints for your website. These will usually be created before any designs and will show the general layout and functionality of your site.

Spec Work View Topic →

Spec work (speculative work) is when a designer creates something without a guarantee that the potential client will eventually choose and/or pay for it.

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